June 17, 2022

SideDoor Spotlight: Swoon Inside

SideDoor Spotlight: Swoon Inside

Each week we share an example of the different ways designers are using SideDoor.  Today we're spotlighting designer and entrepreneur Jen McAnaney.

Jen is the owner of Swoon Inside, a full service design firm based in Alameda, California.

Jen has a background in fashion and art inspires the way she approach home interiors and renovations. She believe that much like the way we dress to feel comfortable, elegant, outgoing, or quirky on any given day, our spaces have the power to shape the way we feel. Nowhere is this more impactful than in the home. Whether it’s a new kitchen, a bathroom overhaul, a simple lighting swap, a fresh paint scheme, or a complete home renovation - her goal is help create a space that’s an inspiring reflection of her client.

Like all good marketers, Jen is selling a feeling - not a product.

"In addition to my project portfolio, the collections I've created for my web shop are a great way to showcase my aesthetic to potential clients.  I also utilize my SideDoor collections for quick sourcing on current client projects, especially when residential shipping is necessary.  One click to purchase and I barely have to think about it again - SideDoor saves me so much time by handling everything after the purchase is made."

The Swoon team uses SideDoor when working with clients both directly and virtually and to help monetize their website.


Want help embedding a shop on your website? It’s easy and we’re seeing large checkouts every day. Book a time here for help getting a SHOP button on your website.

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