How to Increase Interior Design Revenue with SideDoor
You’re considering joining SideDoor and revenue is top of mind. You’re curious how SideDoor can help you drive earnings in a way that’s easy, streamlined, and scalable. You’ve heard SideDoor empowers designers to elevate their business and increase revenue beyond what’s typically possible in a design business.
But, how do we do it? And, more importantly, how do you leverage SideDoor in your own business?
The Benefits of Working With SideDoor
When you work with SideDoor, you’ll create curated and shoppable collections that allow both customers and followers to place orders directly through your personalized links that earn you commission. You’ll share your favorite designer products and earn a higher return than you would working through a traditional showroom. You’ll open the door to:
- Up to 30% average commission rate on sales (far higher than other affiliate programs!)
- No minimum orders
- A streamlined ordering process that takes you out of the logistics of purchase orders, tracking, freight, and drop shipping
- Easy-to-share collections that you can embed on your website or post on social media
- The ability to sell and resell what you’ve already created, building a limitless income stream
Want a crash course in how to use SideDoor? Visit this post for the 101 on how links and collections work.
How to Increase Interior Design Revenue: 7 Tips
Increasing your revenue with SideDoor is driven by a multi-channel approach and that’s why we’ve designed collections that are shareable across digital channels. It’s easy for you and easy for the customer. Plus, it’s transparent for the designer, stagers, home influencers, and decorators that use it –– you know when you make a sale, you’ll make money.
With those basics in mind, here’s how you can increase interior design revenue with SideDoor.
1. Consistently Create and Refresh SideDoor Collections
While some collections may be evergreen, you should change/update often to capitalize on seasonal decorating and trends. In addition to the collections you create for specific clients, think about broad applications. Create designs that can be used and reused across both customers and potential customers. Design your boards based on what your ideal client wants.
These collections need to be specific, relatable and build a lifestyle connection. They’re your opportunity to build a consistent conversation (and consistent revenue!) with your customers.
2. Share Your Shoppable Collections Across Social Media
SideDoor was made for social media and these platforms are all now being optimized for commerce! These collections are perfect for an Instagram link sticker, a Pinterest pin, or an in-feed post. Social media gives you the opportunity to reach new customers outside your current audience (and, yes, increase $$!).
3. Embed Collections in your website
Feature collections in blog posts or create pages on your blog dedicated to the latest seasonal collections, trends, and current favorites. You can also create specific shoppable rooms or styles that live on your website as evergreen content. When these collections are on your website, they’re an always accessible shopping experience that brings in passive revenue.
4. Send Out Email Blasts for New Collections
Acquiring emails is key to increasing connection with your customers and boosting revenue. When you have emails for former and current clients, as well as email-only subscribers, you can send one-off email blasts for each new collection you create or exciting new items that you just had to share. Your customers are one click away from revenue in your pocket.
5. Send Out Regular Newsletters
Newsletters remind your customers of the shopping process, alert them to new shoppable collections and blog posts that are live on your website, and also share the latest products and styling ideas. Your newsletter should be equal parts educational, inspirational, and e-commerce-focused, and should arrive on a consistent weekly, biweekly, or monthly cadence. Try including shoppable items directly in the newsletter to track conversion.
6. Write Optimized Blog Posts
Write blog posts that feature items or styling suggestions you know that design-minded consumers are searching for. When they land on your website, you have a prospective high-value lead for driving revenue who you know is in the market for the specific items you’re sharing.
As an added bonus, install an email acquisition pop-up on your website to capture new faces and bring them into your universe.
7. Sell What You’ve Already Created!
The key to making the most of all of these tips is to sell what you’ve already created. If you created a collection for a customer, share it on social media! Put it on your website! Offer your social media followers a sneak peek at this amazing new project you worked on –– and include a link to the shoppable collection. Write a blog post about that collection and why you chose these items or why you put those two patterns together. Make it feel like a one-on-one design experience –– even if it’s just someone reading your post.
Once you’ve created a collection, the revenue doesn’t stop there. You can keep the momentum going on multiple channels. There’s no limit to how much you can sell –– but you only have to do the work once.
Your Formula to Increase Revenue: Multi-channel Approach + Awareness + Selling What You’ve Made
Your secret to increasing revenue across channels also includes training your clients and customers. They need your guidance and continued exposure to know how to shop collections. A customer seeing a collection for the first time may not convert, but when they are repeatedly exposed to this style of shopping across channels, it becomes habit. They’ll look forward to your emails, newsletters, blog posts and social media posts, and instinctively hit, ‘buy.’
Building repeat awareness across channels is key to increasing revenue. Leveraging content you’ve already made makes it easy. Awareness + selling what you’ve already made + optimizing a multi-channel approach, that’s your surefire formula for increasing revenue as an interior designer with SideDoor.